La carrera IMK - Marketing for Global Markets es una de los Cursos de Publicidad, Marketing y RRPP que dicta la Universidad Politécnica de Madrid
El título de IMK - Marketing for Global Markets es el título que otorga la Universidad Politécnica de Madrid para la carrera de Curso en Marketing
To have a vision of how to grow in international markets is absolutely necessary to have increasing responsibility positions in companies in the XXI centuryThis course examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, we will discuss how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.
To define an international marketing strategy and to know how to choose the most effective international marketing action plansThe objectives of the course are: